Discover a Hidden Cultural Treasure in Hita, Oita: Hina Goten Doll Museum

Nestled in the historical town of Hita in Oita Prefecture, Hina Goten is more than a museum—it is a journey into the heart of Japanese beauty, tradition, and craftsmanship. Far from the crowds of Kyoto or Tokyo, this exquisite destination offers a quiet yet immersive experience, ideal for cultural connoisseurs seeking authenticity, elegance, and something truly unique to share with the world.

Over 4,000 Hina Dolls — A Stunning Legacy on Display

Inside Hina Goten, visitors will encounter a breathtaking collection of over 4,000 hina dolls, lovingly curated by the 5th-generation owner of Hita Soy Sauce. These dolls range from charming modern creations to extraordinary historical pieces, including rare Edo-period dolls that were once featured at the prestigious Meguro Gajoen in Tokyo.
The museum is home to one of Japan’s largest tiered doll displays, set across ten beautifully curated rooms. Each space offers a distinct theme—from the origins of hina dolls and famous doll artisans to charming character dolls, offering insight into Japan’s evolving aesthetic ideals across the centuries.

Taste and Tradition: Shop, Discover, and Savor

Hina Goten also features a delightful selection of local products including miso, soy sauce, and traditional Japanese goods. But one treat you absolutely shouldn’t miss is their exclusive soy sauce soft-serve ice cream—a luxurious blend of savory and sweet flavors that surprises and delights even the most refined palate. It’s a gourmet experience that captures the spirit of local tradition in an unexpected and delicious way.

Explore Hita in Kimono: A Cultural Stroll Through Time

Just steps away from the museum lies Mamedamachi, a historic merchant district preserved from the Edo period. We highly recommend renting a kimono from one of the nearby shops and strolling through the picturesque streets, tea houses, and souvenir shops. The town offers a serene, photogenic backdrop for unforgettable cultural moments.