In the early 1990s, Harajuku, with its collection of vintage stores and art galleries, became a hub of youth culture, recognized for its creativity. The unique "Harajuku style" emerged from young people who embraced colorful and bold coordination. This creative and energetic fashion has been cherished by many from its inception to today.

In the early 1990s, Harajuku street fashion quickly evolved, becoming known for its unique "Harajuku style." This style is characterized by the expression of individuality among youth through colorful, artistic items and bold coordination. Overflowing with creativity, this fashion became symbolic of Harajuku, spawning new trends and capturing worldwide attention. The fusion of these elements continues to make Harajuku street fashion a source of unique and innovative styles loved by many.

In the early 90s, Harajuku fashion saw the rise of "Gothic & Lolita," blending dark and sweet elements for a unique look. This trend, marked by individuality and artistic beauty from brands and artists, greatly influenced fashion enthusiasts. Gothic & Lolita not only reshaped Japanese street fashion but also added a new, fantastical dimension to Harajuku, captivating those exploring diverse aesthetic values.

Early 1990s Harajuku saw the "street kids" style flourish, marked by colorful hair, vibrant makeup, and unique accessories, symbolizing a burst of individuality. This trend added vibrancy to Harajuku, making the Street Kids icons of creativity and transforming the fashion landscape with their innovative looks.

From the 1990s to the early 2000s, the "Visual Kei" style dominated Harajuku, inspired by rock and visual kei bands. It featured extravagant hairstyles and makeup, blending art and music into a unique fashion statement. Visual Kei became a platform for young people's expression, known for its originality and striking aesthetics. This style held a significant place in Harajuku's fashion scene, earning acclaim both in Japan and internationally.

In the late 1990s, Harajuku fashion's unique trends captivated global designers and artists, marking an era of "international influence of Harajuku fashion." This vibrant, novel style with its distinctive artistic expression significantly impacted youth worldwide, promoting Japanese culture globally. Harajuku's influence was embraced by overseas artists, enhancing its global popularity and fostering cultural exchange. This period underscored Japan's creative prowess, contributing fresh ideas to the global fashion industry and establishing Harajuku as a pivotal international fashion hub.