Asahi Brewery Ibaraki: A Premium Beer Experience in Japan

1. A Brewery Surrounded by Nature – The Ultimate Beer Experience

Located in Moriya City, Ibaraki, the Asahi Brewery Ibaraki is more than just a production facility—it's a premium beer experience set in a lush, natural environment. Visitors can witness Japan’s renowned brewing craftsmanship while enjoying the scenic beauty of the four seasons.

Beyond the brewery tour, this destination offers an immersive journey through beer innovation and heritage at the Super Dry Museum, where guests can explore the evolution of one of Japan’s most iconic beers.

With its easy access from Tokyo, this is the perfect place for luxury travelers and beer enthusiasts to discover the art and science behind Asahi Super Dry.

2. A Behind-the-Scenes Look at Beer Brewing

■ Discover the Brewing Process Up Close

The brewery tour at Asahi Brewery Ibaraki is led by expert guides who explain each step of the beer-making process, from ingredient selection and brewing to fermentation, filtration, and packaging.

Each tour is conducted in Japanese. However, an English audio guide app is available for international visitors. Please request it at the reception upon arrival.

Every tour is tailored to the visitors’ interests, ensuring that both casual beer lovers and connoisseurs can enjoy an engaging and informative experience.

3. Super Dry Museum: A Multi-Sensory Beer Experience

The Super Dry Museum is an interactive space where visitors can experience the heritage, innovation, and craftsmanship behind Asahi Super Dry.

■ Experience the Future of Beer

This museum showcases Asahi’s commitment to quality and freshness while tracing the evolution of the Super Dry brand. Its sleek, modern design reflects the brand’s core concepts of innovation, urban sophistication, and energy for the future.

■ Engaging and Exciting Brand Experiences

• Interactive exhibits that engage all five senses

• A high-tech beer tasting experience that explores flavor profiles

• A visually stunning and immersive beer world

Even those new to beer will find themselves captivated by this unique blend of art, technology, and craftsmanship.

4. Seasonal Events for All Ages

The brewery hosts a variety of seasonal events throughout the year, such as family-friendly tours during the summer holidays. These events offer visitors the chance to experience beer culture in a fun and educational way.

5. Conclusion: Elevate Your Beer Experience at Asahi Brewery Ibaraki

✔ Explore a brewery surrounded by stunning natural scenery
✔ Discover the craftsmanship behind Japan’s top-selling beer, Asahi Super Dry
✔ Enjoy a guided tour through the brewing process
✔ Visit the Super Dry Museum for an interactive and immersive experience

For your next trip to Japan, visit Asahi Brewery Ibaraki and immerse yourself in Japan’s world-class beer culture.